Tagged : dataium

28 Mar

Dataium Joins Polk with IHS Automotive Acquisition

by Ryan G

What does the acquisition of Datium by IHS Automotive mean for Automotive Online Retail? Dataium has long been one of my favorite companies. I have written about or referenced Dataium here on this blog more than half a dozen times. To hear news of the company’s acquisition last week by IHS Automotive is of personal Read More…

19 Oct

Dataium Releases New Automotive Attribution Reporting Suite

by Ryan G

New suite offers unprecedented visibility into the path to purchase of auto buyers, including unbroken channel attribution and keyword usage. Dataium announced recently the release of its new suite of automotive channel attribution reports. The new suite offers the most comprehensive and definitive attribution reporting resource available to date. Taking advantage of Dataium’s Cloud Intelligence® Read More…

28 Sep

Search Engine Traffic Quality vs. Quantity Dataium+Cars.com Study

by Ryan G

Rethinking Online Media Attribution Data Mining Suggests Ad Spending is Misdirected A recent Dataium study commissioned by Cars.com suggests that dealers may be misinterpreting the value or even usage of search engines by consumers and that paid SEM’s potential for influencing sales appears to be overstated. Key stats from the study: Traffic to dealership site Read More…

06 Nov

Dataium’s Digital Footprint Could Be a Giant Leap for Automotive CRM

by Ryan G

Automotive CRM is continually evolving, and you want to make sure you stay at the lead of the pack. Those who are early adopters of new business intelligence technology will maintain a distinct market advantage. Dataium, a “data utility company,” is poised to revolutionize automotive CRM. Dataium’s cloud intelligence data and reporting tools can significantly Read More…