Tagged : Facebook advertising

07 Dec

VIDEO: How to Create Dynamic Vehicle Inventory Ads on Facebook and Google

by Ryan G

The targeting capabilities of digital advertising today are robust, and one of the hottest ad formats in automotive advertising right now is dynamically updated ads that display your current dealer inventory, especially on Facebook and Google. The benefits of dynamic inventory ads on Facebook and Google include: The ability to reach customers with laser-focused messaging based Read More…

01 Feb

CarSaver Partners with Wal-Mart, January Car Sales Forecast, and more…

by Ryan G

Forecast: January Forecast Calls for Low Sales, High Inventory (Edmunds) The U.S. automotive industry is expected to a have a slow start in the new year, with January light-vehicle sales down 4.4% from like-2016. The WardsAuto forecast calls for 1.107 million LVs to be delivered over 24 selling days, resulting in a 46,109-unit daily sales Read More…

27 May

The Immediacy of Mobile in Auto Retail

by sponsoredcontent

  Tired of hearing about mobile? Well you may want to get over it. According to the latest statistics, mobile search volumes have officially surpassed desktop searches. Mobile is snowballing at an unprecedented rate, so much so that mobile usage statistics are increasing in almost real-time. Consequently, Google recently eliminated sidebar ads for desktop view, Read More…