Tagged : facebook

21 Jun

AutomoBuzz Video – Will Uber Fail? All-New Mini Webinars, Social Incentives, and more…

by Ryan G

AutomoBuzz June 16th, 2017 – In this week’s AutomoBuzz Video, I introduce the new mini webinars we’ve been rolling out on DealerRefresh, among which this week includes Four Elements to Running a More Profitable Buy Center. I also talk briefly about my latest post on AutoConversion “Is Uber Doomed to Fail? and I unveil some awesome new Read More…

23 Feb

Dealers, Social Media, and ROI – What’s Missing?

by Ryan G

When it comes to advertising in social media, dealers are left with little choice but to leverage a medium that is essentially equivalent to traditional media, e.g. television, radio, and print. Fortunately, the return on investment for running ads [on Facebook] is a cost-effective way to drive website traffic, but like most forms of advertising, Read More…

29 Jan

Is Digital Marketing and Social Media Important to the Auto Industry?

by Ryan G

The answer of course is yes. With big purchase retail items like cars, the customer journey begins long before they reach the showroom. Potential customers are well aware of what is available to them, often before they’re even considering buying, and they typically have a good sense of the meaning of the brand because of Read More…

04 Jan

Delivering Tangible ROI in Social Media

by Ryan G

There are more than 120 million people on Facebook in the United States, and more join every day. This captive audience is a goldmine for retailers, and dealerships are no exception. Dealers that can successfully connect and engage with consumers through Facebook, and influence them to schedule service appointments and shop new vehicles, will not Read More…

18 Mar

Case Study: Enterprise Facebook Publishing for 2015 Chicago Auto Show

by Ryan G

  For the second straight year the Chicago Automobile Trade Association (CATA) teamed up with SOCIALDEALER and AutoConversion to help promote the 2015 Chicago Auto Show. The joint effort was designed to provide local auto dealers with high quality social media content from the auto show for their Facebook pages in a streamlined fashion. The Read More…

03 Feb

How to Get Free Social Media Content from the Chicago Auto Show for Your Dealership

by Ryan G

For the second straight year, Chicago-area auto dealers are able to acquire free brand-specific social media content from the Chicago Auto Show and have it published directly to their dealership Facebook pages, courtesy of show host The Chicago Automobile Trade Association and SOCIALDEALER.   This is significant because as the effect of organic content on Read More…

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03 Jul

How to Combat Declining Organic Reach on Facebook

by Ryan G

With the reach of organic Facebook posts for brand pages continually on the decline Causing engagement levels to diminish as well, Auto dealers are faced with a new challenge in their digital marketing strategy:   How to keep your dealership Facebook page fresh and interesting Without investing too much time or money into it?   Read More…