If you haven’t seen this report on USA Today about Scott Robinson Honda in Irvine California, you might want to take two minutes to do so. In the video, subject John Pohlig unashamedly confirms that he, “can not prove” a single vehicle sale as a result of using social media. Why is this important? It’s [...]
16 Feb
With the recent announcement by Facebook that FBML is being phased out, I can not help but wonder about the impact that changes like this have on dealerships. This is one of those things that makes you realize you have to be cautious about what marketing channels you invest into, when you have little or [...]
02 Nov
You may have noticed that some of the power-bloggers you follow are coming out with dailies. This is due to a new site called Paper.li. A few examples I can cite include, The Eric Miltsch Daily, The Automotive SEO Daily, The Automotive Social Media Daily. Paper.li can be described as a tool that gives individuals [...]
22 Sep
We have been a bit quiet on here lately, but that is likely to change with the release of our new system AutoConverse.com. A press release went out today describing the new system, which you will see is rich in features and offers something not only for car dealers but also for auto shoppers. The [...]
22 Jun
Earlier this month HubSpot released some data revealing the most “Liked” types of pages on Facebook. This week they released data on the least “Liked” pages on Facebook and in this data was something not surprising and also quite telling about auto dealerships. According to their research, HubSpot determined that the average number of fans [...]
27 Apr
When using Facebook to represent your dealership, you must consider the fact that approximately 95% of the people visiting your website already know about your dealership. If you are not selective in the information you publish to Facebook, you risk falling in to the trap of using Facebook as a replica of your website. To [...]
12 Apr
Despite the rapid embrace by auto dealers to pick up Facebook as part of their digital marketing strategy, there still is a large number of people uncomfortable and not familiar with the use of Facebook, be it for personal or business use. As a result, many people are not able to benefit from the full [...]
24 Mar
When I first heard about foursquare it did not strike me much and looking back I think it was because there was already a sense familiarity about it. It’s not the name foursqaure but rather what foursquare brings to the playing field – a way for consumers to express their interest in local businesses by [...]
06 Jan
Our next webinar is for AC Social and will be held on Thursday January 7 at 11:30 am EST. You can register for this webinar series from the training page or by clicking this link. Remember that we run 3 webinar series so although you may be registered for one series does not mean you [...]
11 Nov
This month for our AC List Builder Webinar we are shifting focus to the latest announcements by Google and Microsoft about including Twitter and Facebook fodder into their search results. This is major news in the online marketing realm because it effects every business and online marketer pursuing a search marketing and social media strategy, [...]
by Langley Dodge
"I agree with your points. Now that that google has changed the way it ranks your site again by ..."
16 Aug