Tagged : interviews

27 Sep

[PODCAST] Semcasting Acquires Transparency AI – Interview with Ray Kingman, CEO

by Ryan G

According to eMarketer, the U.S. automotive industry is projected to spend $9.94 billion on digital ads in 2017 and digital ad spend will reach $14.14 billion in spending by 2020. WIth this kind of money being spent, how to auto dealers and their advertising partners know what’s influencing what, and how they can they prove Read More…

21 Jul

VIDEO: Attacking Website Visitors, Online Vehicle Checkout, DealerRefresh Podcast, and more…

by Ryan G

AutomoBuzz July 13th, 2017 – In this week’s AutomoBuzz video I introduce the latest the Mini-Webinar we produced for DealerRefresh. I also announce two of the upcoming Refresh Fridays for July 21st and July 28th, and I briefly talk about the FIRST podcast I did for DealerRefresh with my new co-host Chris K Leslie where we Read More…

15 Jul

[PODCAST] Experian Acquires String Automotive – Interview with Ken Kolodziej, CEO

by Ryan G

In today’s generally flat new-car market, successful dealers need the perfect mix of data and market intelligence to drive more sales, cultivate deeper customer relationships and develop new ways of better conquesting customers from their competition. One of the few companies in the auto retail tech space that does this is String Automotive and in Read More…

12 Jul

VIDEO: How to Turn Customers’ Phones Into Cash Registers

by Ryan G

You know that thing that the Internet is really good at, buying stuff? Let’s apply that to the most expensive stuff anyone wants to buy…new cars. -Aaron Krane, Drive Motors. This is not only the viewpoint of Drive Motors Founder and CEO, Aaron Krane, but also what inspired him to form the San Francisco based Read More…

26 Nov

Personalizing the Customer Experience with Walkaround Videos

by Ryan G

Imagine you are on the phone with a potential customer interested in one of your vehicles but she won’t be able to come by the dealership to look at it for another few days or so. You don’t want to risk losing the customer and you are confident that if she sees the vehicle she Read More…