a.) Twitter users are actively discussing products and services
b.) Twitter is growing rapidly and driving consumer awareness

Because of this, B2C and B2B marketers continue to incorporate Twitter into their digital marketing strategies and as a marketing tool you want to maximize its potential. But in its simplest form Twitter, which is a lot like SMS text-messaging from your mobile phone, can be limited and time-consuming.

So what are some ways to better leverage the power of Twitter?

One option is with the use of lists. Twitter lists are a feature that enables you to create lists under your account and add other Twitter users to them. By doing this, you essentially create filtered views of messages being published to Twitter which helps you keep a watchful eye on people important to you, be it personally or professionally.

In March we explored ways to utilize the software TweetDeck to manage multiple accounts on Twitter. Our guest presenter for this session was Ryan Taft of Catalyst Marketers who is back with us this week to show us how to create and manage lists on Twitter. In this live web cast, Taft will be covering:

• What is a twitter list?
• Examples of Twitter Lists
• How to create a Twitter List
• How to use a Twitter List

To attend this webinar you must be registered with the AC List Builder series which you can do by clicking button below. By registering you will receive an email notification from GoToWebinar reminding you of each webinar within that series. If you are not able to or are not interested in attending a specific webinar within that series then there is no obligation to attend. You can disregard the notification.

Likewise if you have an interest in attending webinars from another series we run then you can register with those from the training page too. By subscribing to our website then we can notify you of our upcoming events and webinars plus we can share information like this that you can utilize on your own time.

Some people struggle with the idea of a single system being utilized for both personal and professional use. Many people do not understand the intricate sharing capabilities of your information on Facebook, that you can post information to be shared with only the people you choose.

For instance, you may want to post commentary on an article that only your auto industry buddies might enjoy, but your prospective customer friends might not need to see that. Maybe you want to post pictures of your kid’s birthday party but you don’t want ALL of your Facebook friends seeing it. Only family members and people that were there.

These are common situations we all have and fortunately Facebook is designed for you to share only what you want and with whom.

One way to achieve this is by using the Lists feature in the Friends section. The List feature enables you to create a variety of lists for various purposes. For instance, you could create lists for people you went to school with, people you work with, people you meet online that are prospective customers, whatever you feel the need for you can create a list for that. You can associate the same person to more than one list and you can create as many layers and combinations you like.

For instance, I have a list called “Pic Friends” which I add friends to when I am comfortable that they would see photos I post, like of my kids especially. I also have a list called “Virtual Buddies” which are people I have never met and do not know much about, but somehow became connected. I don’t need pics of my kids in the browsers of people I do not know well, but I may still want to share harmless fun with them. Lists are perfect for this.

Later this week in our AC List Builder Webinar series we will be exploring the basic use of Lists in Facebook. In this free webinar we will cover…

• How to create a list
• How to add Friends to lists
• How to share Wall Posts with lists
• How to share Photos with lists
• How to send Messages to lists

These core functions in Facebook are highly useful and with a little bit of effort can prove extremely useful, especially when you want to send a message out to more than 20 Friends. By keeping your lists limited to 20 people you can more easily send messages to large groups of the right people.

Join us LIVE this Thursday April 15 at 11:30 am EST by registering for the AC List Builder Series. If you are already registered then you will receive an email reminder from GoToWebinar with your access to the training session. If you are not registered then click here or the button below to receive your private link. By registering you will receive an email for each webinar within the AC List Builder Series which is about every 6 weeks. There is no obligation to attend this or any webinar within the series and you may remove yourself from the series email at any time.

Setting up a double opt-in mailing list on your blog or website is not the most difficult thing to do, but there are some details to consider as well as some techniques that can be applied to enhance the customer experience. This includes things like having verification pages, auto responses, subject lines, etc.

Each of these elements plays an important role in initiating the customer experience so you want to be sure that the process and information you prepare is accurate, in tact, and effective. These are the technicalities behind permission-based email marketing that have a lasting effect for people, so it is worth learning this and putting in the time required.

In this week’s List Builder webinar we will be covering some of the basics for setting up a double opt-in sign up process as described. In this webinar we complete the following exercises:

• Create verification pages on your blog
• Configure your list in AWeber
• Apply form code using Hana Code Insert
• Testing the process

Clearly you can see the added training in here for use of AWeber and Hana Code Insert. AWeber is list-building software that we use; Hana Code Insert is a WordPress plug-in that we have standard on our WPMU systems.

Theoretically we could hold a webinar for each of these three processes because they can be so involved, but in this instance we will be glossing over all three to provide comprehensive coverage of the entire double opt-in process.

Join us Thursday December 17 at 11:30 am EST for this extensive and highly technical live GoToWebinar. If you can not make it but are interested in the material, then sign up anyhow and we will add you to the AC Webinars archives on Viddler.com where you can view this (when it becomes available) and past live webinars featured on our website.

A “series” just means that it’s a recurring webinar (usually once a month) and specific to a practice, product, or methodology. In this case, it’s for our List Builder product which includes all of its components. Each webinar concentrates on a specific area.

The first webinar is being held on Thursday June 2 and will be specific to getting set up with our coupon software. We scheduled it just now because we have a couple clients that need to be set up for this and we also have been planning to launch this new webinar series for List Builder customers, so despite this being such short notice you can still register even after the fact if you want to take grow on your list-building efforts because by registering you will receive notifications each month for this series related specifically to list-building.

So again, if you can make it then great but even if you can not or already missed it then you should still register if you are a List Builder customer so you can continue building on your efforts.

Now join us for a free webinar that will introduce you to our List Builder program which explores the core online marketing techniques adhered to today by top marketing agencies.

Topic: Build a Lead-Generating Machine in Less than 30 days!

Date: Wednesday April 1, 2009

Time: 11:30 am – 12:30 am EST (Eastern Time)

Join Us: Register to Attend

If you aren’t using SEO, Social Media and Email Marketing in your dealership, you should know that doing so can add tremendous value to your business and help you obtain market share that you may not be getting now. Applying these useful techniques to set up and maintain an effective and efficient marketing strategy to reach potential buyers doesn’t have to be easier said than done.

The AC List Builder program is a unique blend of SEO, Email, Video, and Social Media that can be set up and put on auto pilot for your dealership or run full-service by our team of experts, creating the ultimate customer experience and producing the highest quality leads you can generate on the Web.

In this webinar you will see:

• Why and how a blog can work in conjunction with your website
• Why you want to be employing permission-based email marketing
• Examples of how to implement a good list-building strategy
• How offering coupon incentives can attract customers
• And more…

This webinar is no joke, despite being held on April Fool’s Day!

Spend an hour with us to take advantage of seeing how we do what we do and what you can expect from doing these things on your own or having us help.

The Webinar is free and open to all, but space is limited, so register now!