Tagged : Marketing Strategies

02 Mar

VIDEO: Guide to Video Marketing for Auto Dealers – Interview with Tim James

by Ryan G

Dealers are doing a lot of great things these days with video. From customer testimonial videos to personalized walk around videos and vehicle inventory videos, there is no doubt that videos play a vital role with your dealership marketing, and dealers understand this. What’s missing however for many dealers is a wholly integrated video marketing Read More…

19 Oct

Ideas for Enhancing Your Used Vehicle Acquisition Strategy

by Ryan G

When it comes to stocking used vehicles at your dealership, dealers today have multiple options. But one option seems to be underutilized by a majority of dealers – acquiring vehicles from private sellers. After reading an article recently in Automotive News about Sam Swope’s Buy Center* in Kentucky aiming to buy virtually every private-party used Read More…

03 May

How To Stop Underwhelming Online Consumers And Profitably Sell Cars Online Today

by Ryan G

When it comes to shopping online, auto dealers have limited ability to meet the needs of customers. Most people visit a dealership website to get pricing information and availability. Most dealerships have a website so they can generate leads for their sales people. Do you see the disconnect? People aren’t going to your website to Read More…

03 May

Automotive Advertising Network Rolls Out New Lead Generation System

by Ryan G

NEW YORK — A trio of industry veterans is aiming to put more power to generate productive online leads into dealers’ hands. By recently launching the Automotive Advertising Network, these executives believe member dealers can secure unlimited leads and online promotion of their inventory on national, regional and local Web sites. They contend the placement would Read More…

12 Apr

GOSO President’s New Book Sheds Light on Social Media in Auto Industry

by dragonfly

Social Media can be a powerful tool for auto dealers.  Today, more and more dealers are turning to progressive internet marketing techniques such as Facebook and Twitter to get the word out about the latest news regarding their business.  These techniques, if used properly, can dramatically affect a dealer’s sales and web presence.  As new Read More…

06 May

Blogging and Social Media setups for Car Dealers

by dragonfly

For the past few years, the auto industry, specifically the dealer community, has inched its way into blogging and automotive internet marketing. It is actually safe to talk about these things whereas fewer than 2 years ago I purposely avoided using such terms in my conversations with dealers and auto insiders because they were still Read More…