Tagged : mini-webinars

26 Apr

VIDEO: The Benefits of a Used Vehicle Disposition Strategy

by Ryan G

In the used car business, having a defined strategy for vehicle disposition, that is, how you move the vehicle off your lot, reduces confusion, increases efficiency, and makes your pricing strategies more effective. An effective disposition strategy also keeps avenues outside of standard retail in the forefront of your mind. At the time of purchase (acquisition), knowing the market days Read More…

05 Mar

VIDEO: Sell More Cars By Differentiating the Online Vehicle Trade-in Experience on Your Dealership Website

by Ryan G

The four-square write-up is almost as old as the car business, and the ability for dealers to differentiate themselves from the competition has become a challenge. But by implementing a write-up focused marketing strategy on your website that leverages the latest technologies to customize the experience, your dealership website can convert more leads and ultimately Read More…

02 Mar

VIDEO: Guide to Video Marketing for Auto Dealers – Interview with Tim James

by Ryan G

Dealers are doing a lot of great things these days with video. From customer testimonial videos to personalized walk around videos and vehicle inventory videos, there is no doubt that videos play a vital role with your dealership marketing, and dealers understand this. What’s missing however for many dealers is a wholly integrated video marketing Read More…

20 Feb

VIDEO: How Dealers Can Embrace the Concierge Economy to Let Leads Come Naturally

by Ryan G

For today’s dealership, lead capture is a huge priority – and a huge challenge. Reaching diverse customers with personalization, managing the wide variety of lead-capture tools, and gathering and using data effectively can all be daunting, as well as time-consuming. In November 2017 during our live web chat with AutoLeadStar Director of Business Development Ilana Read More…

12 Jan

VIDEO: How to Reduce Lost Sales and Defection Rates at Your Dealership

by Ryan G

In this video with Morries Automotive Group Marketing Director Ben Robertaccio and AutoHook President David Metter, we look at how Ben’s Subaru dealership was able to increase sales and reduce defection rates despite down market conditions and a considerable decline in lead volume. When the market is down, sales are declining, and lead volume is lower Read More…

12 Dec

VIDEO: 5-Step Roadmap to Selling OEM Parts Online at Your Dealership

by Ryan G

Selling OEM parts and accessories online at your dealership can be a terrific revenue stream that can lead not only to more customers and better recognition, but also an increase in profitability. In this brief video, you get a glimpse at how we break down a roadmap your team can follow to launch a profitable Read More…