Tagged : mini-webinars

07 Dec

VIDEO: How to Create Dynamic Vehicle Inventory Ads on Facebook and Google

by Ryan G

The targeting capabilities of digital advertising today are robust, and one of the hottest ad formats in automotive advertising right now is dynamically updated ads that display your current dealer inventory, especially on Facebook and Google. The benefits of dynamic inventory ads on Facebook and Google include: The ability to reach customers with laser-focused messaging based Read More…

13 Nov

VIDEO: Online Vehicle Checkout – Not Just For Millennials

by Ryan G

Millennials, the term used for the generation born between 1982 and 1997, differ substantially from previous generations when it comes to how they shop. This is equally as true for household items and consumer electronics as it is for cars. Dealers, however, because of the unique complexity to shopping and buying cars, are faced with Read More…

12 Nov

VIDEO: 3 Key Steps to Building Your Used Vehicle Acquisition Team

by Ryan G

People are the greatest assets in dealership operations and Buy Centers are no exception to the rule. With personnel turnover rates exceeding 35-40% in the automotive industry as a whole, it’s critical to identify the right candidates for your buy centers, and then train, pay, and set objectives to retain them over the long term. Read More…

13 Jun

VIDEO: 4 Key Elements to Buying Used Cars from Private Sellers

by Ryan G

You’ve heard me talk about embracing a “new mindset” in the used car business. Some would argue there’s nothing new at all, but I believe there is, particularly in how dealers source used vehicles and how they should be marketing to consumers. Recently, I had the opportunity to get with a few top pro’s in Read More…