Tagged : paid advertising

28 Sep

Search Engine Traffic Quality vs. Quantity Dataium+Cars.com Study

by Ryan G

Rethinking Online Media Attribution Data Mining Suggests Ad Spending is Misdirected A recent Dataium study commissioned by Cars.com suggests that dealers may be misinterpreting the value or even usage of search engines by consumers and that paid SEM’s potential for influencing sales appears to be overstated. Key stats from the study: Traffic to dealership site Read More…