Tagged : ROI

23 Feb

Dealers, Social Media, and ROI – What’s Missing?

by Ryan G

When it comes to advertising in social media, dealers are left with little choice but to leverage a medium that is essentially equivalent to traditional media, e.g. television, radio, and print. Fortunately, the return on investment for running ads [on Facebook] is a cost-effective way to drive website traffic, but like most forms of advertising, Read More…

04 Jan

Delivering Tangible ROI in Social Media

by Ryan G

There are more than 120 million people on Facebook in the United States, and more join every day. This captive audience is a goldmine for retailers, and dealerships are no exception. Dealers that can successfully connect and engage with consumers through Facebook, and influence them to schedule service appointments and shop new vehicles, will not Read More…