You can preview a feed on a dealer blog by visiting this Pennsylvania Toyota Dealer Blog. Look for the list of vehicles towards the right labeled, “Browse Our Vehicles”. Notice there are no vehicle images appearing in this display. We are curious to see how visitors respond to this.

To preview a W2C RSS feed on a Squidoo Lens try this Nissan Dealer near Cherry Hill (NJ) Lens. Notice there are thumbnails appearing there.

By the nature of RSS, when users click on a listing displayed in the feed they are brought to the vehicle display page of that listing on web2carz.com. The result if one inquires is a true third-party lead however by design it was the dealer’s blog or lens that ultimately produce the lead.

Web2Carz.com is one of the few auto classifieds sites broadcasting RSS feeds of inventory and they have been doing it for a couple of years now. We recently begand posting our Dealer Subscriber inventories here because there is no cost to the dealer and we see tremendous value in the RSS broadcast of inventory.

If you have any questions about this technique or wish to learn more, please contact us or visit our online discussion forum.