Tagged : SEM

28 Sep

Search Engine Traffic Quality vs. Quantity Dataium+Cars.com Study

by Ryan G

Rethinking Online Media Attribution Data Mining Suggests Ad Spending is Misdirected A recent Dataium study commissioned by Cars.com suggests that dealers may be misinterpreting the value or even usage of search engines by consumers and that paid SEM’s potential for influencing sales appears to be overstated. Key stats from the study: Traffic to dealership site Read More…

03 May

Automotive Advertising Network Rolls Out New Lead Generation System

by Ryan G

NEW YORK — A trio of industry veterans is aiming to put more power to generate productive online leads into dealers’ hands. By recently launching the Automotive Advertising Network, these executives believe member dealers can secure unlimited leads and online promotion of their inventory on national, regional and local Web sites. They contend the placement would Read More…

12 Apr

GOSO President’s New Book Sheds Light on Social Media in Auto Industry

by dragonfly

Social Media can be a powerful tool for auto dealers.  Today, more and more dealers are turning to progressive internet marketing techniques such as Facebook and Twitter to get the word out about the latest news regarding their business.  These techniques, if used properly, can dramatically affect a dealer’s sales and web presence.  As new Read More…