Content marketing is not a new idea, but our means of marketing and distributing content has changed drastically over the past few years. It’s important for auto dealers to understand how this has changed because it affects how auto dealers sell cars and service customers today and tomorrow. Up until the advent of the web, [...]
15 Jun
Last week, Google announced that their new web indexing system “Caffeine” is live on all Google pages. What does this mean for your website and do you have to change anything on your pages? Google Caffeine is the name for the new method that Google uses to index web pages. In contrast to Google’s old [...]
03 May
NEW YORK — A trio of industry veterans is aiming to put more power to generate productive online leads into dealers’ hands. By recently launching the Automotive Advertising Network, these executives believe member dealers can secure unlimited leads and online promotion of their inventory on national, regional and local Web sites. They contend the placement would [...]
12 Apr
Social Media can be a powerful tool for auto dealers. Today, more and more dealers are turning to progressive internet marketing techniques such as Facebook and Twitter to get the word out about the latest news regarding their business. These techniques, if used properly, can dramatically affect a dealer’s sales and web presence. As new [...]
16 Sep
It has been said that the Internet affords regular folk the opportunity to speak out on issues and situations, and with the advent of blogs and social media, getting your voice out can be a lot easier than ever before. I guess it was only a matter of before Facebook became a venue for tarnishing [...]
06 Apr
If you have a website, a blog, own or run a business, or are an expert in anything, you should consider building a Squidoo lens! A Squidoo lens is a single webpage that can point to whatever you want it to. This makes it a great way to build traffic to your site or blog, or [...]
27 Mar
We’ve talked before about how permission-based list building can be an effective tool in the automotive industry. Now join us for a free webinar that will introduce you to our List Builder program which explores the core online marketing techniques adhered to today by top marketing agencies. Topic: Build a Lead-Generating Machine in Less than [...]
16 Mar
Automotive internet marketing on the Web has taken a hard turn recently towards video. But will video marketing be just another trend that phases or at least balances out in 2-3 years? Chances are YES, it will. From 2003 to about 2006, pay-per-click advertising, particularly in the auto industry, took the field by storm. Car [...]
11 Feb
In the past I had often posed the idea of blogging and social networking as part of the automotive internet marketing CRM or BDC process. I saw it as a way to organize and cultivate individual relationships for dealers to sell more cars. Arguments against this suggest that CRM is about marketing to individual needs [...]
02 Jun
Two years ago when I first got in to blogging, it wasn’t even a buzz word in automotive. There were a few people doing it, such as Jake Jacobson from Higher Turnover, Jeff Kershner from DealerRefresh, Umer Farooq from AutoJini, and Brian Hoecht from Ai-Dealer. We all got to know one another a bit from [...]
by Langley Dodge
"I agree with your points. Now that that google has changed the way it ranks your site again by ..."
11 Jun