Tagged : Social Media

10 Jun

What A Dealership Looks Like from a Shopper Perspective

by Ryan G

How much traffic does your dealership website see every day? Hundreds of visitors? Maybe thousands? This is great, but how much potential traffic is NOT reaching your website, and why? And how valuable are these “lost” potential customers? The majority of people that reach your website are closing in on that Zero Moment of Truth, so the reality Read More…

29 Jan

Is Digital Marketing and Social Media Important to the Auto Industry?

by Ryan G

The answer of course is yes. With big purchase retail items like cars, the customer journey begins long before they reach the showroom. Potential customers are well aware of what is available to them, often before they’re even considering buying, and they typically have a good sense of the meaning of the brand because of Read More…

04 Jan

Delivering Tangible ROI in Social Media

by Ryan G

There are more than 120 million people on Facebook in the United States, and more join every day. This captive audience is a goldmine for retailers, and dealerships are no exception. Dealers that can successfully connect and engage with consumers through Facebook, and influence them to schedule service appointments and shop new vehicles, will not Read More…

18 Mar

Case Study: Enterprise Facebook Publishing for 2015 Chicago Auto Show

by Ryan G

  For the second straight year the Chicago Automobile Trade Association (CATA) teamed up with SOCIALDEALER and AutoConversion to help promote the 2015 Chicago Auto Show. The joint effort was designed to provide local auto dealers with high quality social media content from the auto show for their Facebook pages in a streamlined fashion. The Read More…