Last week I attended my first JD Power Automotive Internet Roundtable courtesy of my new employer – HookLogic. I liked what I saw, and some of the messaging coming out of #JDPAIRT is consistent with where I tend to see things headed. Key Takeaways There were two key messages I heard across the handful of [...]
16 Aug
If you haven’t seen this report on USA Today about Scott Robinson Honda in Irvine California, you might want to take two minutes to do so. In the video, subject John Pohlig unashamedly confirms that he, “can not prove” a single vehicle sale as a result of using social media. Why is this important? It’s [...]
31 May
One question I hear more often than others is, “How often should I post to my blog?” But to answer this question there are so many other related factors to consider it will take you burrowing down a deep rabbit hole of other similar topics, such as: Why would a car dealer want to blog? [...]
24 Mar
Earlier this week Dealer.com held a webinar to introduce its new Social Relationship Manager tool, or SRM. I did not attend but I did spend some time on an in-depth review of it by Brian Pasch, who has a knack for breaking things like this down in to its components. I don’t know how much [...]
16 Feb
With the recent announcement by Facebook that FBML is being phased out, I can not help but wonder about the impact that changes like this have on dealerships. This is one of those things that makes you realize you have to be cautious about what marketing channels you invest into, when you have little or [...]
09 Feb
AutoTrader.com recently announced the national launch of the Connections Bundle, which integrates social media, chat, dealer ratings and more to create more avenues for car shoppers to connect with dealers online. The bundle includes Dealer Chat, Social Connections, Dealer Ratings and Sitelink Advanced, according to the company. It was tested throughout the third and fourth [...]
22 Sep
We have been a bit quiet on here lately, but that is likely to change with the release of our new system AutoConverse.com. A press release went out today describing the new system, which you will see is rich in features and offers something not only for car dealers but also for auto shoppers. The [...]
19 Jul
On July 11, 2010, Jay Wolfe Toyota built the “Jay Wolfe Race for the Ride” trek on SCVNGR all through downtown St. Louis. The trek had people going places, doing challenges and earning points on the mobile system known as SCVNGR. The challenges asked people to solve location-based riddles, take photos and more! The top [...]
02 Jun
In a recent study by Arbitron and Edison Research, which you can see in detail on the HubSpot Internet Marketing Blog in the post titled, 5 Twitter Charts For Marketers, Twitter was deemed equal to Facebook in awareness with consumer audiences but lagged far behind Facebook in terms of actual usage. While marketers can speculate [...]
11 May
With the advent of Foursquare.com this year, auto dealers have a new game to tackle in the digital age, literally. Foursquare.com is a location-based social networking that requires the use of your mobile phone or device to check in to venues. To “check in” requires you load and log in to Foursquare from your mobile [...]
by Langley Dodge
"I agree with your points. Now that that google has changed the way it ranks your site again by ..."
17 Oct