Jay Wolfe Toyota Race for the Ride with SCVNGR

On July 11, 2010, Jay Wolfe Toyota built the “Jay Wolfe Race for the Ride” trek on SCVNGR all through downtown St. Louis. The trek had people going places, doing challenges and earning points on the mobile system known as SCVNGR. The challenges asked people to solve location-based riddles, take photos and more! The top [...]

Examples of how online marketers are using Twitter lists

In a recent study by Arbitron and Edison Research, which you can see in detail on the HubSpot Internet Marketing Blog in the post titled, 5 Twitter Charts For Marketers, Twitter was deemed equal to Facebook in awareness with consumer audiences but lagged far behind Facebook in terms of actual usage. While marketers can speculate [...]

How auto dealers can use Foursquare to drive showroom traffic

With the advent of Foursquare.com this year, auto dealers have a new game to tackle in the digital age, literally. Foursquare.com is a location-based social networking that requires the use of your mobile phone or device to check in to venues. To “check in” requires you load and log in to Foursquare from your mobile [...]

Using Foursquare.com to better understand your customers

With the advent of Foursquare.com this year, auto dealers have a new game to tackle in the digital age, literally. Foursquare.com is a location-based social networking that requires the use of your mobile phone or device to check in to venues. To “check in” requires you load and log in to Foursquare from your mobile [...]

GOSO President’s New Book Sheds Light on Social Media in Auto Industry

Social Media can be a powerful tool for auto dealers.  Today, more and more dealers are turning to progressive internet marketing techniques such as Facebook and Twitter to get the word out about the latest news regarding their business.  These techniques, if used properly, can dramatically affect a dealer’s sales and web presence.  As new [...]

How automotive digital marketing professionals can benefit from TweetDeck

Twitter is a great tool for reaching customers and prospects, building relationships with folks, educating your followers on your business values, products, and services, and ultimately for driving sales. If you have been using Twitter then you know that success is directly impacted by the amount of time you spend using the tool. Fortunately there [...]

a getting started guide for car dealers on foursquare

When I first heard about foursquare it did not strike me much and looking back I think it was because there was already a sense familiarity about it. It’s not the name foursqaure but rather what foursquare brings to the playing field – a way for consumers to express their interest in local businesses by [...]

Using Social Media for Vehicle Sales

About three years ago before we had any official products on the market, a lot of time was spent trying to find ways to use a blog to display inventory. But after a short while I put that effort to rest because it did not make sense to try to re-invent the wheel of displaying [...]

What the Google-Microsoft decision to include Facebook and Twitter means for Car Dealers

This month for our AC List Builder Webinar we are shifting focus to the latest announcements by Google and Microsoft about including Twitter and Facebook fodder into their search results. This is major news in the online marketing realm because it effects every business and online marketer pursuing a search marketing and social media strategy, [...]

Using Facebook to blast a car dealership

It has been said that the Internet affords regular folk the opportunity to speak out on issues and situations, and with the advent of blogs and social media, getting your voice out can be a lot easier than ever before. I guess it was only a matter of before Facebook became a venue for tarnishing [...]

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