During my time this year at NADA with HookLogic I kept an eye out for vendor booths dedicated primarily to blogging and social media for auto dealers. What I found though was very little, if anything really. I found several vendors on the fringes of blogging and social media, but it wasn’t what defined them, [...]
17 Oct
Last week I attended my first JD Power Automotive Internet Roundtable courtesy of my new employer – HookLogic. I liked what I saw, and some of the messaging coming out of #JDPAIRT is consistent with where I tend to see things headed. Key Takeaways There were two key messages I heard across the handful of [...]
16 Aug
If you haven’t seen this report on USA Today about Scott Robinson Honda in Irvine California, you might want to take two minutes to do so. In the video, subject John Pohlig unashamedly confirms that he, “can not prove” a single vehicle sale as a result of using social media. Why is this important? It’s [...]
31 May
One question I hear more often than others is, “How often should I post to my blog?” But to answer this question there are so many other related factors to consider it will take you burrowing down a deep rabbit hole of other similar topics, such as: Why would a car dealer want to blog? [...]
24 Mar
Earlier this week Dealer.com held a webinar to introduce its new Social Relationship Manager tool, or SRM. I did not attend but I did spend some time on an in-depth review of it by Brian Pasch, who has a knack for breaking things like this down in to its components. I don’t know how much [...]
16 Feb
With the recent announcement by Facebook that FBML is being phased out, I can not help but wonder about the impact that changes like this have on dealerships. This is one of those things that makes you realize you have to be cautious about what marketing channels you invest into, when you have little or [...]
09 Feb
AutoTrader.com recently announced the national launch of the Connections Bundle, which integrates social media, chat, dealer ratings and more to create more avenues for car shoppers to connect with dealers online. The bundle includes Dealer Chat, Social Connections, Dealer Ratings and Sitelink Advanced, according to the company. It was tested throughout the third and fourth [...]
by Used Cars Portsmouth
"Great post. I'm a forward thinking car dealer who embraces new marketing concepts in articular new media. "by Ryan Gerardi
"Rorie that is interesting to hear. I doubt there are more than 10-12% of dealers in the USA getting a ..."by Rorie Hannigan
"Very interesting, looking forward to seeing how effective the introduction of these ads is going to be hopefully we see ..."by Rorie Hannigan
"Hello guys, just commented on another blog over at TK Car Sites regarding blogging. I mentioned that a study in a ..."
16 Feb