Tagged : truecar

17 May

TrueCar Aims to Give Customers Transparency – But What Does it Mean for Dealers?

by Ryan G

There’s no denying that consumers want to be more involved and well-informed before making big purchases.  Comparison shopping and online research has become the norm for people before they buy anything from stereos and home appliances to motorcycles and cars.  For  those shopping around for a new car, that has traditionally meant checking out safety Read More…

Filed Under: Auto Marketing, Technology

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30 Jan

Turn off the data and send them to the cashier

by Ryan G

A little more than a year ago, a colleague and I were at happy hour talking about a variety of things related to our professions in the auto industry. In our conversation he had brought up a potentially dangerous situation that was nowhere on my radar and that I did not put much thought into, Read More…

12 Dec

How To Blog Your Way Out of the TrueCar Dilemma

by Ryan G

At the risk of joining the bandwagon against TrueCar, I wanted to write about the issue but I did not really have enough first-hand knowledge on the subject to present a good argument. I only knew that in principle I was not a fan of the idea based on conversations I have had about TrueCar Read More…