In the used car business, having a defined strategy for vehicle disposition, that is, how you move the vehicle off your lot, reduces confusion, increases efficiency, and makes your pricing strategies more effective. An effective disposition strategy also keeps avenues outside of standard retail in the forefront of your mind. At the time of purchase (acquisition), knowing the market days Read More…
13 Jun
You’ve heard me talk about embracing a “new mindset” in the used car business. Some would argue there’s nothing new at all, but I believe there is, particularly in how dealers source used vehicles and how they should be marketing to consumers. Recently, I had the opportunity to get with a few top pro’s in Read More…
Seasoned sales and marketing professional dedicated to being a steward to innovators in the auto industry and beyond that integrate proven methodologies designed to bridge the elusive gaps between auto makers, auto dealers, auto shoppers, and auto enthusiasts.
26 Apr