Tagged : vdp avdertising

10 May

Can mobile live-streaming video impact VDP visitor engagement?

by Renold Liu

The average car shopper today, according to a 2015 article by Google’s Head of YouTube Ads Product Marketing (and former automotive marketer) David Mogensen who shares how to tap into this new auto buying process, makes just two dealership visits in the search for the perfect vehicle. That’s because today’s car shopper turns to mobile to research models, Read More…

11 Mar

LotLinx drives deep-funnel auto shoppers directly to your VDPs

by Adam

The number one car shopping activity, believe it or not, is searching through inventory and the vast majority of consumers, believe it or not, are doing their pre-purchase research online…to the tune of 84 distinct car searches during a 45 day sales process.   This is not new information. What is new, however, is the Read More…