Tagged : Videos

07 Dec

VIDEO: How to Create Dynamic Vehicle Inventory Ads on Facebook and Google

by Ryan G

The targeting capabilities of digital advertising today are robust, and one of the hottest ad formats in automotive advertising right now is dynamically updated ads that display your current dealer inventory, especially on Facebook and Google. The benefits of dynamic inventory ads on Facebook and Google include: The ability to reach customers with laser-focused messaging based Read More…

13 Oct

VIDEO: Selling Cars to Millennials, Live Streaming for Auto Dealers, DD23 Wrap Up, and more…

by Ryan G

AutomoBuzz September 28th – In this edition of AutomoBuzz we do a brief wrap up of Digital Dealer 23, and touch on a couple recent webinars going on at DealerRefresh – the ‘Myth’ of Selling Cars to Millennials and ‘Intelligently’ Engaging Shoppers with Live Streaming Video. Digital Dealer 23 Wrap Up Shouts out to everyone who Read More…

02 Oct

VIDEO: Interviews, Montage, and More from Digital Dealer 23 Las Vegas

by Ryan G

Here are my videos from Digital Dealer 23 in Las Vegas, along with links to all my Facebook Live interviews on DealerRefresh. The embedded videos include: Montage Compilation (4:49) LotLinx Bellagio Party (2:28) DealerRefresh Panel (18:10) The montage compilation videos consists of footage almost entirely from inside the expo hall at Paris Casino & Resort, Read More…

16 Aug

VIDEO: Drive Motors raises $5.2M, Sh*t Sandwiches, and AI for Auto Dealers

by Ryan G

AutomoBuzz: August 7th – In this week’s edition of AutomoBuzz I announce the success of Drive Motors raising an additional $5.2M in incubator funding. This leads into my declaration on the use of the term ‘Automotive E-Commerce’ for the idea of buying cars online as opposed to Digital Retailing or Online Checkout, part of an Read More…

21 Jul

VIDEO: Attacking Website Visitors, Online Vehicle Checkout, DealerRefresh Podcast, and more…

by Ryan G

AutomoBuzz July 13th, 2017 – In this week’s AutomoBuzz video I introduce the latest the Mini-Webinar we produced for DealerRefresh. I also announce two of the upcoming Refresh Fridays for July 21st and July 28th, and I briefly talk about the FIRST podcast I did for DealerRefresh with my new co-host Chris K Leslie where we Read More…

15 Jul

[PODCAST] Experian Acquires String Automotive – Interview with Ken Kolodziej, CEO

by Ryan G

In today’s generally flat new-car market, successful dealers need the perfect mix of data and market intelligence to drive more sales, cultivate deeper customer relationships and develop new ways of better conquesting customers from their competition. One of the few companies in the auto retail tech space that does this is String Automotive and in Read More…

21 Jun

VIDEO: Will Uber Fail? All-New Mini Webinars, Social Incentives, and more…

by Ryan G

AutomoBuzz June 16th, 2017 – In this week’s AutomoBuzz Video, I introduce the new mini webinars we’ve been rolling out on DealerRefresh, among which this week includes Four Elements to Running a More Profitable Buy Center. I also talk briefly about my latest post on AutoConversion “Is Uber Doomed to Fail? and I unveil some awesome new Read More…