Tips for Building a Great Squidoo Lens
If you have a website, a blog, own or run a business, or are an expert in anything, you should consider building a Squidoo lens! A Squidoo lens is a single webpage that can point to whatever you want it to.
This makes it a great way to build traffic to your site or blog, or to promote your product or service.
There are a few keys to making sure that your lens will help you with your social marketing strategy.
Lenses should have a clear objective, be brand commensurate, and have an SEO strategy.
We offer a variety of Lens types:
- Company Lenses
- Product Lenses
- Event Lenses
- Promo Lenses
- Competitor Lenses
Company Lenses are representative of your business. The SEO strategy is for the Lens to appear in Search when people are looking for your company or for products and services you offer. Ideally, a company lens should drive traffic to your website and more specifically to your mailing list. Here’s an example of company lens: http://www.squidoo.com/lensmasters/peruzzitoyota.
Product Lenses are representative of a single product or a group of products. The SEO strategy is for the Lens to appear in Search when people are looking for the types of products and services you offer. Ideally, product lenses should drive traffic to your Product Promo (Landing) Pages. Here’s a great example of a product lens: http://www.squidoo.com/lensmasters/classiccarsnissan.
Event Lenses and Promo Lenses are representative of a one-time or recurring event/promotion at your business or associated with your business. If the event/promotion is recurring then your SEO strategy should be consistent with the long term interest of the event/promotion. If it is a one-time event/promotion then there may be no need for an SEO strategy unless it is several months down the road.
Competitor Lenses are representative of your market niche. The SEO strategy is for your Lens to appear in Search when people are searching for products and service you offer, or more precisely when search for a specific competing business to yours. A good way to do this is prepare the Lens to be informative and helpful for people researching things you and your competitors offer, but making it known that your company is the entity supplying the information. You do not want to be perceived as trying to deceive your audience, rather looking out for them.
Whether you use your Squidoo lens to build traffic, sell a product, or just share your expert advice, follow these few simple tips. Have fun with it! Remember to update your lens often in order to increase your lens popularity (called ‘lensrank’).
Search engine visibility is key to a great online presence, and Squidoo is a fun way to be able to present your expertise to the world and enhance your visibility in Search.
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