People are the greatest assets in dealership operations and Buy Centers are no exception to the rule. With personnel turnover rates exceeding 35-40% in the automotive industry as a whole, it’s critical to identify the right candidates for your buy centers, and then train, pay, and set objectives to retain them over the long term.
Having the proper structure in place to support the buy center employee’s success and keep them engaged should be at the top of every manager’s mind.
In this video, we introduce the following points from our original live web chat which aired in September 2017 where Vehicle Acquisition Network Founder Tom Gregg and Del Grande Dealer Group Used Vehicle Director David Long discussed what it takes to build and manage your used vehicle acquisition team.
- How to identify the “right fit” for your acquisition team
- What should be expected from a “newbie” in a buy-center
- What goals and expectations should be set for team members
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Ryan is a creative, resourceful, and resilient B2B sales and marketing technologist who works with people and businesses on a variety of levels to help elevate their game, their brand, and their businesses. Text ‘autoconversion’ to 555888 to opt in and receive text communications from Ryan @ AutoConversion.