AutoConverse ON AIR feat. Libby Murad-Patel

VIDEO: Review of 2017-2018 Automotive Shopper Insights

by · June 11, 2018

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To help marketers better understand the fast-moving nature of the automotive industry, Jumpstart Automotive Media releases its eighth annual Insights Book—a yearlong compilation of online automotive shopping trends and industry insights.

This collection of annual analysis on consumer shopping patterns spans Jumpstart’s portfolio of automotive websites representing 20 million in-market shoppers.

Last week, I had the fortune of getting together with Jumpstart’s VP of Marketing and Strategic Insights Libby Murad-Patel on our live weekly broadcast to discuss at length some of the surprising statistics and trends in this year’s Insights book.

New additions included this year…

  • The consumer path to purchase with a spotlight on cross-shopping trends
  • In-depth shopper surveys to identify what’s driving purchase decisions
  • Excerpts from Jumpstart’s 2017 luxury study
  • Why SUVs and CUVs continue to dominate the market
  • 2018 Industry trends and predictions

Full Podcast


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AutoConverse.com is an online destination where we explore the “future of mobility and connectivity.” This includes topics, trends, people, and technologies from automotive to aerospace, marine, recreational, travel, mass transit, and in energy, which encompasses alternative fuels and sustainability. We explore the most progressive ideas and technologies we can find, and practical contemporary tools and resources that people need and use to get around, now and in the future.

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Ryan is a creative, resourceful, and resilient B2B sales and marketing technologist who works with people and businesses on a variety of levels to help elevate their game, their brand, and their businesses. Text ‘autoconversion’ to 555888 to opt in and receive text communications from Ryan @ AutoConversion.

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