The consumer experience is arguably one of the more talked about ideas right now in auto retail. From aesthetics and amenities in the dealership showroom to personalizing the sales and marketing process and concierge services, a dealer’s emphasis on providing the best possible customer experience has the potential of being a competitive differentiator.
But the customer experience is not a new idea. Why then, has it become such a talked about subject these days?
In this video, which features Special Guest Allan Cooper from Reviver Auto, you will hear Allan sharing how he was able to enhance his career in the dealer business (in the 80’s and 90’s) by focusing on providing an exceptional customer experience, selling custom-spec cars factory orders delivered to your home or place of work.
Allan [LinkedIn] is an automotive veteran who has played key leadership roles in automotive retail for more than two decades. In 2005, he was honored by JD Power and Associates as a “Pioneer of Automotive Internet Retailing” for his adoption and success with online car-selling a decade earlier.
Today, he is with Reviver Auto, creators of the first-ever digital license plate, which was also part of our conversation.
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