AutoConverse On Air Featuring Ralph Paglia

VIDEO: Tier 4 Marketing in Auto Retail

by · May 6, 2018

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This is a preview of our Live Weekly Broadcast from May 2, 2018 featuring first-time guest but long-time industry veteran Ralph Paglia. Ralph is purveyor of the popular online community Automotive Digital Marketing (ADM) which he formed in 2008.

The show begins with a trip down memory lane where Ralph and Ryan were on a call talking about blog marketing and SEO for dealers back in 2007, an unassuming call that spawned a movement in automotive digital marketing, ideas that are commonplace today.

During the show, we talk about ADM a bit and share some stories, before diving into a deeper conversation about ‘Tier 4 Marketing,’ the term Ralph uses to explore the idea of personal branding for auto sales professionals, a popular subject on our show as of late. Ralph believes the importance of Tier 4 Marketing will grow, and be a sharp contrast to models that seek to eliminate the role that auto sales professionals play in the purchase process.


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AutoConverse.com is an online destination where we explore the “future of mobility and connectivity.” This includes topics, trends, people, and technologies from automotive to aerospace, marine, recreational, travel, mass transit, and in energy, which encompasses alternative fuels and sustainability. We explore the most progressive ideas and technologies we can find, and practical contemporary tools and resources that people need and use to get around, now and in the future.

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AutoConverse 'On Air' is a weekly Live Weekly Broadcast hosted by AutoConversion Founder & CEO Ryan Gerardi where we explore a variety of news, current events, opinions, ideas, technologies, and people related to mobility and connectivity.

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Ryan is a creative, resourceful, and resilient B2B sales and marketing technologist who works with people and businesses on a variety of levels to help elevate their game, their brand, and their businesses. Text ‘autoconversion’ to 555888 to opt in and receive text communications from Ryan @ AutoConversion.

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