offers dealers a place to promote specials and cultivate high-quality customers

by · September 22, 2010

We have been a bit quiet on here lately, but that is likely to change with the release of our new system A press release went out today describing the new system, which you will see is rich in features and offers something not only for car dealers but also for auto shoppers.

The project is a culmination of things. It is meant to offer auto shoppers a more private way of obtaining purchase information from local auto dealers and retailers. The site also offers dealers and retailers a social networking platform to promote their specials and cultivate high-quality prospects.

AC features a marketplace similar to Craigslist but rather than having dealers and merchants post ads in a market, shoppers are expected to post requests to which dealers and merchants may respond. The service is free for everyone. supports communication in the format of a blog or forum which is visible to the public or in the form of private messaging which is only visible to the designated members. In either case, the Shopper is not forced to give up his or her phone number and email address in order to have a conversation with dealers and merchants. This is how the site provides a more private way of communicating.

This is how the site provides a more private way of communicating.

The site offers four different member types for people to distinguish one another – Shopper, Dealer, Merchant, or Agent, each containing its own unique set of links that can appear on the member’s profile. An Agent would be someone who represents multiple dealers or merchants, or a webmaster using the site to promote his own automotive sites and interests.

Members can optionally link to their Facebook, Twitter, and Foursquare profiles along with links to their blog and website. Dealers have the ability to link people to dealer review sites like or their dealership page on

Dealers, Merchants, and Agents can then create Merchant Sites which are WordPress-based microsites meant to promote a dealership or other brick and mortar storefront, or a website. These members can create as many merchant sites as they like and whatever content they publish to their merchant sites also appears on the activity stream.

This is an abridged version of the original press release which has further detail and quotes.

Producer and Host of the AutoConverse Future Mobility & Connectivity Podcast, Ryan began working in the automotive industry in 2001, establishing his roots in online vehicle merchandising before expanding into digital marketing and now multi media for Automotive B2B. You can connect with Ryan on LinkedIn.