You may be noticing a trend in the automotive B2B marketplace. People in the industry appear to be taking to Facebook Live more and more frequently these days, with broadcasts ranging from highly produced to completely off the cuff with almost no structure at all.
Facebook Live has been around a couple of years now, but few individuals began taking advantage of it early on. Now it seems you can’t go a single day without at least two or three notifications from Facebook that somebody in the auto industry is “Live.”
Now, when we decided to launch our new weekly live broadcast last month, let’s be clear, this was not to follow suit. Quite the opposite in fact. We are leading the way. AutoConverse “On Air” was a long time coming for us, more than two years in the making.
Path to “On Air”
In 2016, when Facebook Live was essentially brand new, I began experimenting with live broadcasting personally using Periscope and Blab, and prior to that, in 2012, shortly after Google Hangouts was introduced, was when I fist began experimenting with live broadcasting. At the time, Google Hangouts broadcast to YouTube where anyone could view your broadcast, live and recorded.
In 2017, as we honed in on a formula, we introduced Refresh Fridays on DealerRefresh. At that time, DealerRefresh Founder Jeff Kershner was reluctant to the idea, but with the help of Big Tom LaPointe we were able to drag him onto the air each week.
Now nearly a year later, Kershner has finally taken the reigns of the show and is doing it without our involvement. Great job, Jeff!
Which brings us back to AutoConverse “On Air”
At AutoConverse.com, we explore the technologies and the people, the industries, and the businesses that are innovating the way humanity gets around and are connected, be it from automotive to aerospace, marine, and recreational mobility, travel, mass transit, even in energy, which encompasses alternative fuels and sustainability, as well smart cities, smart homes, robots, AI technology, and the likes.
This might seem broad, but ultimately we are exploring at a macro level the most progressive ideas and technologies we can find, and practical contemporary tools and resources people need and use to get around, now and in the future.
The name AutoConverse was first conceived in 2010. It was meant to be what we were calling at the time a “social e-commerce platform” for automotive owners, enthusiasts, merchants, and dealers.
It never took off and we sunset it after about 18 months, but in 2016 we decided to convert AutoConverse into what it is today – a blog about the Future of Mobility & Connectivity.
Now, with AutoConverse “On Air,” we have a broadcasting platform that makes it feasible to bundle in all that we do on a periodic basis across all our blogs and social media channels.
Even better, each broadcast session is recorded, re-produced, and the released as an edited video and also on the all-new AutoConverse Podcast.
How to Watch
There are two ways to view the live broadcast:
- You can sign up to join on Zoom, which is the webinar platform we use to conduct the show and broadcast to Facebook Live. Joining us on “the Zoom” is like backstage access to the live show. You only need to sign up once and by doing so you will be notified the day before each scheduled broadcast. Of course, you can always unsubscribe if you want.
- You can join us on Facebook. Be sure you are following our company Facebook Page www.facebook.com/AutoConversion and have notifications turned on. This way you are notified when we go live. We have a recurring Facebook Event where we schedule the date and time of each upcoming broadcast. This is also where we share our show notes before and after each show.
After each live broadcast we then take the time to re-produce a recording of the show, which we then publish onto our YouTube channel and on Facebook. In these edited versions, we trim out the pieces and segments that were only relevant to the live audience which results in a more condensed version of the show.
How to Listen
We also encourage you to subscribe to our podcast where we are releasing the re-produced editions of our live broadcasts. If you’re not familiar with podcasting or want to learn more about our podcast, read Introducing the All-New “Future of Mobility” AutoConverse Podcast.
PS – If you’re interested in getting involved, let us know. Maybe you’d like to appear as a guest on one of our programs. Maybe you have some ideas for the show. We also are open to sponsor support so if this is something you’d like to see your band or company associated with then please get in touch.
Producer and Host of the AutoConverse Future Mobility & Connectivity Podcast, Ryan began working in the automotive industry in 2001, establishing his roots in online vehicle merchandising before expanding into digital marketing and now multi media for Automotive B2B. You can connect with Ryan on LinkedIn.