Hard to believe it has been more than six months now since IS20G 6 in Boston, which turned out to be a terrific event with more than 200 dealers in attendance. As before I was responsible for compiling and ranking the dealerships evaluated in the dealership composites which naturally consumed my involvement with the gig, but this time around I also have a speaking slot which will require extra effort on my part.
More to come on the speaking slot though because I am dedicating this post to the composites.
In Boston we evaluated 28 dealerships so it was about 40% more work than normal. We also announced winners of each composite for the first time which will of course be carried through for IS20G 7 in Brooklyn where I am happy to say we are limiting assessments to 20 dealers again.
These dealers are lucky in my opinion. The composite evaluation provides deep insight into key areas of each participating dealership, insight that is easily worth a few thousand dollars if it were to be purchased as a service.
Each assessment is performed by a contributing sponsor (identified below), the data of which is supplied to me for scoring and ranking to determine the winners.
- Website Composite by Dealer eProcess
- SEO Composite by Remora
- Social Media Composite by Digital Air Strike
- Online Reputation Composite by SOCIALDEALER
- Lead Response Audit by Dealer Synergy
- Mystery Shop by Dealer Synergy
- Lead Volume Estimate by Autobytel
Be sure to register your dealership today at www.internetsales20group.com and enter my promo code ACIS20G7 for a special discount. By doing so you will not only receive a 10% discount but you will also receive one of my complimentary Online Marketing Assessments as a thank you for attending.
Producer and Host of the AutoConverse Future Mobility & Connectivity Podcast, Ryan began working in the automotive industry in 2001, establishing his roots in online vehicle merchandising before expanding into digital marketing and now multi media for Automotive B2B. You can connect with Ryan on LinkedIn.