A Look Back. A Look Up. A Look Ahead for BlogPro Automotive

by · December 24, 2012

Christmas Eve morning. Just sat down with a cup of tea to reflect on what 2012 has meant for BlogPro. Also want to give thanks and set the tone for 2013. This is an exercise inspired by a fellow blogger that I tried for the first time on my AutoConversion blog.

A Look Back.

The past year was interesting for BlogPro. In October 2011 I had accepted a position with HookLogic as Director of Automotive Business Development alongside President David Metter and VP of Sales Jeff Kersh. BlogPro was an important tool for me that I was able to utilize during my time there, which lasted only a year, using it to write several pieces pertaining to Lead2Show.

While working for Hook I learned much about “big data” and “showrooming” and “incentivizing” auto shoppers while getting a closer look at how certain things in automotive are shaping up. This insight will certainly add to what we do with BlogPro in 2013 and the years to come. More on that later.

A Look Up.

If there is one thing I am thankful for, it is Nancy Simmons and the regulars at Carbucks. Over the past couple of years Nancy has fostered a community of “car guys” and “car gals” through the Facebook Group Carbucks. While there are more than 1,300 members in the group, what’s important for me are the hundreds that regularly interact.

The engagement activity that goes on in Carbucks is friendly and genuine, humorous, entertaining, insightful, useful, fresh, and carefree. As a professional working in the automotive space I find Carbucks to be the place I most frequent and interact in.

I am also thankful for my time at HookLogic because it gave me much insight about myself and others in regards to leadership and mentoring and managing upward vs downward.

A Look Ahead.

One of the most interesting developments for me in 2012 was my use of Google Hangout. This easy-to-use high tech tool makes it possible to conduct broadcast-style shows and programs across the Web for all to see. After experimenting with Hangouts for more than a year now, I am excited for what 2013 brings on this front.

Throughout 2013 I plan to be part of several different Hangout shows and programs, one if not two of which will be for automotive audiences. Look for blog posts from me come January with more information about these On Air events we plan to run. Probably good to follow AutoConversion on G+ too.

A Wrap.

In short, I could not be more excited for what lies ahead for BlogPro Automotive and everybody that is getting involved with us. This blog has kept a quiet profile on the automotive front but the way things are developing I think we could be in position to do some of the more innovative stuff again out there.

Happy Holidays everyone. Thanks for being part of the journey.

Producer and Host of the AutoConverse Future Mobility & Connectivity Podcast, Ryan began working in the automotive industry in 2001, establishing his roots in online vehicle merchandising before expanding into digital marketing and now multi media for Automotive B2B. You can connect with Ryan on LinkedIn.



Discussion2 Comments

  1. WOW! Ryan, I am truly humbled and honored at the same time. When I created Carbucks, I, like others, were looking for a common meeting place to meet peers in the industry with a social and friendly feeling. I believe what sets Carbucks apart from some of the other automotive groups, is the fact it is a “No Pitch” zone and we strictly enforce this. We keep it light, but informative…fun, but professional. I am so happy that you have enjoyed the virtual coffeehouse. The shared informative content and the nurturing of friendship from every guests is what has made Carbucks a success. See you there soon…Oh and your next “car”-puccino is on me!

  2. Ryan G says:

    Nancy I am such a loaf. All this time I left you hanging like this. I am terrible. I also have not been on Carbucks nearly as much since I started working for SOCIALDEALER. I do however share it with people all the time. Carbucks is a real-world example of a great online community.

    We need to catch up. I am curious about TruePro.org.