Spreading the Automotive Cheese on Social: A Reputation Management Roundtable

by · January 2, 2013

In my end-of-year review post I stated that I plan to be part of several different Hangout shows and programs, one if not two of which that would be for automotive audiences. Well the first of these is called Social Cheese and it launches Thursday January 24.

Social Cheese is not specific to automotive, but being that I am co-host and producer you can count on it having an automotive twist. My hope is that Social Cheese can be a refreshing resource for automotive professionals and my expectation is that it will eventually perpetuate the need for a similar program that is specific to automotive.

There are many people in automotive that have more to talk about than just automotive. I have been reaching out to these folks about being part of our shows. This is not to say we can’t or won’t talk automotive, but it’s our knowledge and expertise in online reputation management more than anything.

Digital marketers can learn a lot from our corner of the auto business. We have unique circles, schools of thought, freedoms, and expectations that few have. Auto dealers are willing to try new things and they have advertising budgets that few small businesses have. These things are what help make automotive digital marketing professionals unique in the now competitive world of online reputation management.

Exploring this thinking is the type of stuff I plan to do on Social Cheese. My vision for those of you reading this post is that you can work with me to help carve out your voice with Social Cheese to be shared with people in and beyond automotive. Come on our program to share your thoughts, ideas, best practices, concerns, etc.

Follow Social Cheese on Google+

A Google+ Page has been created for Social Cheese which you will want to follow to keep up with our activities as they pertain to the show. The page is essentially our website for right now. Be sure to follow Social Cheese on G+ so we can keep you in the loop with our efforts and also to simply express your interest in our show.

A Google+ Community Page has also been created for community members, contributors, and sponsor to interact with one another, make suggestions, and offer feedback about the show. Be sure to join the Social Cheese G+ Community if you are interested in getting involved as a guest or contributor or sponsor.

Over the next few weeks I will be working diligently to prepare for our first show which again airs live on Thursday January 24 at 9 PM EDT. You can RSVP for the show here. I will be reaching out to many of you about filling certain segments with us, spreading the cheesy word, and of course about sponsorship opportunities.

Please wish me luck. I hope to see you on the Social Cheese.

Producer and Host of the AutoConverse Future Mobility & Connectivity Podcast, Ryan began working in the automotive industry in 2001, establishing his roots in online vehicle merchandising before expanding into digital marketing and now multi media for Automotive B2B. You can connect with Ryan on LinkedIn.