Google Searches Reveal Auto Trends (Media Post)
With so many car brands available on the market today, most Americans turn to Google to view pictures, read reviews, and find details on the vehicle they’re interested in purchasing.
Yonkers Honda wanted to show how these Google searches have evolved over time so they put together a series of map graphics illustrating the trends. The Alfa Romeo brand is on the rise while Smart Cars seem to be falling out of favor in 2017. Alfa Romeo ran a robust Super Bowl advertising campaign this year. Looking at the increased search interest in Alfa Romeo from 2016 to 2017, it appears consumers responded to the brand’s increased presence at the big game.
In 2016, Smart Car was the most searched for a brand across a number of states. Smart Car leads the way for the search interest in the U.S. in 2016, as the most searched car brand in 13 different states.
Podium signs on with CDK for third-party partner program (Auto Remarketing)
Podium, a platform that provides tools for businesses to build and manage their online reputation, revealed a new partnership with CDK on last month.
The collaboration with Podium will automate CDK’s customer reviews process in more than 27,000 retail locations.
“By automatically sending out a review invitation immediately following a car purchase, CDK’s customers will now be able to capitalize on customer insights to make faster, better-informed decisions while also building an online reputation to drive purchase decisions for the dealership.”
Podium’s technology is designed to help dealerships boost local search ranking as well as increase trust and loyalty with consumers.
CDK’s customers can now automatically send out a review invitation right after a car purchase.
The direct engagement allows dealers to capitalize on consumer insights to make better-informed decisions, Podium said.
GM to Start Autonomous Vehicle Manufacturing and Testing in Michigan (CNBC)
General Motors Chief Executive Mary Barra said on Thursday the automaker will expand testing of self-driving vehicles to Michigan, and will build its next generation of self-driving cars in the Michigan plant that builds the Chevrolet Bolt electric car. […]
GM has been accelerating its efforts to deploy self-driving cars, earlier this year buying autonomous driving startup Cruise Automation. GM and Cruise engineers have been testing self-driving prototypes in Arizona and California.
Producer and Host of the AutoConverse Future Mobility & Connectivity Podcast, Ryan began working in the automotive industry in 2001, establishing his roots in online vehicle merchandising before expanding into digital marketing and now multi media for Automotive B2B. You can connect with Ryan on LinkedIn.