Category : Featured

29 Jan

Is Digital Marketing and Social Media Important to the Auto Industry?

by Ryan G

The answer of course is yes. With big purchase retail items like cars, the customer journey begins long before they reach the showroom. Potential customers are well aware of what is available to them, often before they’re even considering buying, and they typically have a good sense of the meaning of the brand because of Read More…

04 Jan

Delivering Tangible ROI in Social Media

by Ryan G

There are more than 120 million people on Facebook in the United States, and more join every day. This captive audience is a goldmine for retailers, and dealerships are no exception. Dealers that can successfully connect and engage with consumers through Facebook, and influence them to schedule service appointments and shop new vehicles, will not Read More…

09 Nov

2 Innovative Tips for Improving Online Conversion

by Ryan G

Why Are Conversion Rates on Your Website Dropping and What Can Your Dealership Do About It? There is little to no argument that online conversion rates for auto dealers have been in jeopardy over the last several years. Specifically I am referring to online form conversions, but let’s keep the conversation open to all forms of conversion. Read More…