Category : Marketing Strategies

07 Dec

VIDEO: How to Create Dynamic Vehicle Inventory Ads on Facebook and Google

by Ryan G

The targeting capabilities of digital advertising today are robust, and one of the hottest ad formats in automotive advertising right now is dynamically updated ads that display your current dealer inventory, especially on Facebook and Google. The benefits of dynamic inventory ads on Facebook and Google include: The ability to reach customers with laser-focused messaging based Read More…

13 Nov

VIDEO: Online Vehicle Checkout – Not Just For Millennials

by Ryan G

Millennials, the term used for the generation born between 1982 and 1997, differ substantially from previous generations when it comes to how they shop. This is equally as true for household items and consumer electronics as it is for cars. Dealers, however, because of the unique complexity to shopping and buying cars, are faced with Read More…

13 Oct

VIDEO: Selling Cars to Millennials, Live Streaming for Auto Dealers, DD23 Wrap Up, and more…

by Ryan G

AutomoBuzz September 28th – In this edition of AutomoBuzz we do a brief wrap up of Digital Dealer 23, and touch on a couple recent webinars going on at DealerRefresh – the ‘Myth’ of Selling Cars to Millennials and ‘Intelligently’ Engaging Shoppers with Live Streaming Video. Digital Dealer 23 Wrap Up Shouts out to everyone who Read More…

12 Jul

VIDEO: How to Turn Customers’ Phones Into Cash Registers

by Ryan G

You know that thing that the Internet is really good at, buying stuff? Let’s apply that to the most expensive stuff anyone wants to buy…new cars. -Aaron Krane, Drive Motors. This is not only the viewpoint of Drive Motors Founder and CEO, Aaron Krane, but also what inspired him to form the San Francisco based Read More…

13 Jun

VIDEO: 4 Key Elements to Buying Used Cars from Private Sellers

by Ryan G

You’ve heard me talk about embracing a “new mindset” in the used car business. Some would argue there’s nothing new at all, but I believe there is, particularly in how dealers source used vehicles and how they should be marketing to consumers. Recently, I had the opportunity to get with a few top pro’s in Read More…

16 Mar

Electric Cars Not in Jeopardy from Regulations, 2017 Women’s Car Dealer Report, Instagram Advertising Guide

by Ryan G

Trump backpedals on fuel economy: Why that’s not the end of electric cars (CS Monitor) The Trump administration promises to review Obama-era fuel-economy standards that helped spur the electric car market. But federal policies aren’t all that matters. There are other indications, besides technology advancements, that the electric-car market can avoid being squelched by weaker Read More…

08 Mar

Cars.com Influencer Summit, VDP Analytics for Dealers, and more…

by Ryan G

Simplifying Attribution to Propel Efficiencies and Profits (DealerRefresh) Cars.com 2017 Influencer Summit On February 9th, 2017, thirteen industry players from outside the Cars.com family descended upon the Sheraton Grand in Downtown Chicago for a one-day roundtable discussion to explore these ideas and how the industry can lock arms to bring solutions to dealers. During this Read More…