Category : Tips

23 Feb

Dealers, Social Media, and ROI – What’s Missing?

by Ryan G

When it comes to advertising in social media, dealers are left with little choice but to leverage a medium that is essentially equivalent to traditional media, e.g. television, radio, and print. Fortunately, the return on investment for running ads [on Facebook] is a cost-effective way to drive website traffic, but like most forms of advertising, Read More…

29 Jan

Is Digital Marketing and Social Media Important to the Auto Industry?

by Ryan G

The answer of course is yes. With big purchase retail items like cars, the customer journey begins long before they reach the showroom. Potential customers are well aware of what is available to them, often before they’re even considering buying, and they typically have a good sense of the meaning of the brand because of Read More…

09 Nov

2 Innovative Tips for Improving Online Conversion

by Ryan G

Why Are Conversion Rates on Your Website Dropping and What Can Your Dealership Do About It? There is little to no argument that online conversion rates for auto dealers have been in jeopardy over the last several years. Specifically I am referring to online form conversions, but let’s keep the conversation open to all forms of conversion. Read More…

11 Aug

SilkoCare: A Dealer Brand You Can Believe In

by Ryan G

When the owners of Silko Honda were faced with the reality a few years ago that competition levels in their market were about to mushroom with the addition of two new Honda franchises within 15 miles of their Raynham, MA location just south of Boston, owners Ira and Adam Silverleib knew they had to “take Read More…

22 Jul

Top Automotive Retail Events, Publications, Communities, and Authorities

by Ryan G

A post ultimately designed for those new to the automotive online retail space #automarketing This post contains a collection of events, publications, blogs, and online communities in the automotive online retail space that I frequent  or at least keep a pulse on. I put it together for people new to this space looking for authoritative Read More…