In a recent study by Arbitron and Edison Research, which you can see in detail on the HubSpot Internet Marketing Blog in the post titled, 5 Twitter Charts For Marketers, Twitter was deemed equal to Facebook in awareness with consumer audiences but lagged far behind Facebook in terms of actual usage. While marketers can speculate on what this means, there are a couple insights you can take away from this research:
a.) Twitter users are actively discussing products and services
b.) Twitter is growing rapidly and driving consumer awareness
Because of this, B2C and B2B marketers continue to incorporate Twitter into their digital marketing strategies and as a marketing tool you want to maximize its potential. But in its simplest form Twitter, which is a lot like SMS text-messaging from your mobile phone, can be limited and time-consuming.
So what are some ways to better leverage the power of Twitter?
One option is with the use of lists. Twitter lists are a feature that enables you to create lists under your account and add other Twitter users to them. By doing this, you essentially create filtered views of messages being published to Twitter which helps you keep a watchful eye on people important to you, be it personally or professionally.
In March we explored ways to utilize the software TweetDeck to manage multiple accounts on Twitter. Our guest presenter for this session was Ryan Taft of Catalyst Marketers who is back with us this week to show us how to create and manage lists on Twitter. In this live web cast, Taft will be covering:
- What is a twitter list?
- Examples of Twitter Lists
- How to create a Twitter List
- How to use a Twitter List
To attend this webinar you must be registered with the AC List Builder series which you can do by clicking button below. By registering you will receive an email notification from GoToWebinar reminding you of each webinar within that series. If you are not able to or are not interested in attending a specific webinar within that series then there is no obligation to attend. You can disregard the notification.
Likewise if you have an interest in attending webinars from another series we run then you can register with those from the training page too. By subscribing to our website then we can notify you of our upcoming events and webinars plus we can share information like this that you can utilize on your own time.
Producer and Host of the AutoConverse Future Mobility & Connectivity Podcast, Ryan began working in the automotive industry in 2001, establishing his roots in online vehicle merchandising before expanding into digital marketing and now multi media for Automotive B2B. You can connect with Ryan on LinkedIn.