NADA 2012 Wrap up Video with HookLogic and Friends

by · March 4, 2012

The annual NADA exposition is a measurement of time for professionals in the auto industry. A stark contrast to the SEMA Show, NADA concentrates on the franchise dealer business and its ancillary vendor community.

Complete with geniuses, lackeys, one-hit wonders, and veteran players, the NADA circuit is certainly its own society. Somehow, back in 2002 by chance and with luck I stumbled in to my first NADA expo. It was in New Orleans and it was with 3 of the original “HomeNet Five” – Jesse Biter, Greg Hassler, and Joe McKenzie. It was a memorable experience and I made it back 7 years in a row as HomeNet continued to grow.

The last time I attended NADA however, was 2008 in San Francisco, so I missed 3 consecutive years.

When I attended NADA this year in Las Vegas representing HookLogic, I kept an eye out for vendor booths in the blogging and social media space because I was curious to see how much representation of it there would be.

What I found though was very little and I wrote about it on a post called “The Infant Space of Blogging and Social Media” where I talk about three companies that already have something good and authentic brewing, but not without their challenges ahead.

In addition to this I also produced a video of our time there for HookLogic and in the process of doing so I made this B-side version of the same video. Enjoy and good times to all those I got to chill with.




Producer and Host of the AutoConverse Future Mobility & Connectivity Podcast, Ryan began working in the automotive industry in 2001, establishing his roots in online vehicle merchandising before expanding into digital marketing and now multi media for Automotive B2B. You can connect with Ryan on LinkedIn.



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