Simplifying Attribution to Propel Efficiencies and Profits (DealerRefresh)
Cars.com 2017 Influencer Summit
On February 9th, 2017, thirteen industry players from outside the Cars.com family descended upon the Sheraton Grand in Downtown Chicago for a one-day roundtable discussion to explore these ideas and how the industry can lock arms to bring solutions to dealers.
During this roundtable discussion, Cars.com CEO Alex Vetter kicked things off with a State of the Industry address that reflected on the industry in 2016 as well as share how Cars.com is continuing to build a decision engine for consumers and a growth engine for its advertisers. During this time attendees had the opportunity to ask questions and share insights, which as you might imagine from the name listed, we did.
Video Tutorial Series On VDP Analytics For Auto Dealers (AutoConversion)
Why are Vehicle Details Page metrics important and what role do they play in your website traffic analysis? How do you effectively compare quality of traffic from multiple sources to your VDPs?
To answer these questions you must first break down the path a typical shopper takes on your website, and then compare the sessions of each. By analyzing performance by the arrival to VDPs you are able to create an apples-to-apples comparison to see which sources of traffic lead to the best performance.
GM to sell Opel, Vauxhall to PSA Groupe for $2.2 billion (Detroit Free Press)
General Motors is saying good-bye to its Opel and Vauxhall brands, ending its presence in Europe as a major automotive manufacturer after nearly 90 years of history there.
GM said Monday it has reached a deal to sell its European operations to French automaker PSA Groupe for $2.2 billion, a decision that shakes up the automotive landscape in Europe and could lead to additional consolidation in the global automotive industry.
Producer and Host of the AutoConverse Future Mobility & Connectivity Podcast, Ryan began working in the automotive industry in 2001, establishing his roots in online vehicle merchandising before expanding into digital marketing and now multi media for Automotive B2B. You can connect with Ryan on LinkedIn.