AutomoBuzz September 28th – In this edition of AutomoBuzz we do a brief wrap up of Digital Dealer 23, and touch on a couple recent webinars going on at DealerRefresh – the ‘Myth’ of Selling Cars to Millennials and ‘Intelligently’ Engaging Shoppers with Live Streaming Video.
Digital Dealer 23 Wrap Up
Shouts out to everyone who was part of the DealerRefresh experience at DD23 last month in Las Vegas. You can view all the interviews we did on videos section of the DealerRefresh Facebook Page.
Special shouts out to Subi Ghosh, Brad Paschal, Chad Graves, Steve Stauning, and Chris K Leslie for a terrific panel discussion. We are working on a video recap of the panel but for the time being you can view the FB Live version. Also be sure to chime in on these subjects in the DealerRefresh Forums.
Kevin Frye published his much anticipated Digital Dealer Review on DealerRefresh. Be sure to check that out. Kevin was also at the LotLinx suite party where we captured some great video clips which you’ll be able to view soon on BlogPro.
The ‘Myth’ of Selling Cars to Millennials
While in Vegas, we did a live web chat about selling cars to millennials, with Drive Motors Head of Growth, Rune Hauge. We’ll be doing a mini-webinar on this topic as well, something else to look forward to. You can learn a lot in this webinar, not just about millennials but consumers today – our shopping habits and the tactics and best practices you can use at your dealership to keep pace with today’s savvy consumer.
‘Intelligent’ Customer Engagement with Live Streaming Video
There’s a new mini-webinar on the Dealer Refresh blog about engaging shoppers with live streaming video, based on our live web chat with Larry West, Dropin Auto Brand Ambassador. In this webinar, you can learn more about consumer behavior from Google Search data, customer expectations, and face to face communication.
Dynamic Display Ads
Another cool webinar we just hosted was about grabbing shoppers’ attention with dynamic display ads. Our guests were Hoot Interactive President and Founder, Miles Olson and Dealer OMG CEO Andrew Street. They shared their discoverings about the benefits and results of dynamic display ads, and the latest methods for implementing dynamic inventory advertising.
Want More AutomoBuzz Videos?
There is a growing playlist of the AutomoBuzz videos on my YouTube channel where you can watch past editions anytime you like. We have a tag here on BlogPro [AutomoBuzz] so you can easily access all posts within the series and bookmark the page for staying on top for latest videos. If you have ideas or special requests then be sure to let me know so we can incorporate them into the videos. Thanks for tuning in!
Producer and Host of the AutoConverse Future Mobility & Connectivity Podcast, Ryan began working in the automotive industry in 2001, establishing his roots in online vehicle merchandising before expanding into digital marketing and now multi media for Automotive B2B. You can connect with Ryan on LinkedIn.