Here is your monthly installment of Chris K Leslie & Ryan Gerardi opining and analyzing on key conversations and developments in the auto and tech industries.
In this episode, we talk in depth about what it really takes for dealers to be effective with video in their marketing strategy, which begins about 21 minutes in. The conversation stemmed from a piece that Chris did last year on the NextUp blog titled, You Shouldn’t Be Using Video in Your Marketing Strategy.
In the post, Chris recognizes that Internet users love consuming video, but he argues that argues that “[R]egardless of how many workshops or sessions you have attended showing you the “why’s” and the “how’s” (of doing video) it still seems to be impossible to get your dealership to adopt a video strategy.”
The purpose of his post was to reinforce to why you SHOULDN’T do video, a point that I argue against in THIS podcast.
Other Topics of Conversation
As usual, we also get into other topics such Artificial Intelligence, Robotics, Tesla production (or lack thereof), future road systems, Hyperloop, and more for about the first 20 minutes. The conversation was recorded July 5th so you will hear us open up about the 4th of July.
Sign Up for the Video for Dealers Webinar Series
In the podcast, I mention the Video Marketing for Auto Dealers Educational Webinar Series, which we introduced in June 2018 as a platform to provide ongoing educational material to assist dealers with video in their marketing strategy. Be sure to subscribe to this free recurring webinar series for access to all recordings released as part of this series, and to reserve your seat on future sessions.
As for the podcast, look for the episodes titled, ‘Chris & Ryan’ on the AutoConverse Podcast.
About the AutoConverse Future Mobility & Connectivity Podcast
At AutoConverse.com, we explore the people, ideas, and technologies that influence how we are connected and how we get around. Every Wednesday we do a live broadcast, from which we release a weekly podcast episode. Additionally, we release podcasts throughout the week that stem from webinars we conduct, interviews, and occasional news bits.
Subscribe to the Podcast
If you are already familiar with podcasting then simply search ‘AutoConverse’ in your preferred podcasting app. If you’re not sure how to do that, then follow this link for information on how to subscribe to podcasts on your phone and desktop.
Producer and Host of the AutoConverse Future Mobility & Connectivity Podcast, Ryan began working in the automotive industry in 2001, establishing his roots in online vehicle merchandising before expanding into digital marketing and now multi media for Automotive B2B. You can connect with Ryan on LinkedIn.