Don’t think Millennials are a big enough customer segment to worry about? Think again. According to a recent DrivingSales study, Millennials are now accounting for 27% of new car sales. “The buying power of this younger market represents a significant growing opportunity for dealerships, the report states. Who Are Millennials? Why Do They Matter? According Read More…
05 May
Comments Off on Used Car Profit Begins with Acquisition, Not Liquidation
Making a profit in the used car business is increasingly more challenging. With consumers becoming smarter and having access to more information, plus more options, it seems the only way for dealers to remain competitive and profitable is to change their mindset. The goal of the average dealer is to make money not only on Read More…
18 Apr
Comments Off on VIDEO: Good Times at NADA 2016 (with B-Roll)
There was a ton of good buzz around NADA 2016 in Las Vegas. Multiple people I spoke with told me it was their most successful NADA event in a while. I too had a terrific experience, conducting interviews, making new friends, and catching up with others. Below is a video I made showing some of the Read More…
14 Apr
Comments Off on Getting your foot in the door with auto dealers
The idea of “selling” to a car dealer is somewhat of an oxymoron. In one sense, dealers are tired of being solicited to and have a tendency to reject or put up a guard when they sense that’s what is happening. By the same token, unless dealers know about your product and enough of their Read More…
23 Feb
Comments Off on Dealers, Social Media, and ROI – What’s Missing?
When it comes to advertising in social media, dealers are left with little choice but to leverage a medium that is essentially equivalent to traditional media, e.g. television, radio, and print. Fortunately, the return on investment for running ads [on Facebook] is a cost-effective way to drive website traffic, but like most forms of advertising, Read More…
16 Feb
Comments Off on Buying Used Cars from Consumers is More Profitable
Years ago when I was first introduced to the auction business, I was astonished to learn the amount of money that dealers were paying out to the auctions for each vehicle they bought and/or sold. Considering the many different options there are today, I’m surprised dealers still use auctions. The more I learn about the Read More…
29 Jan
Comments Off on Is Digital Marketing and Social Media Important to the Auto Industry?
The answer of course is yes. With big purchase retail items like cars, the customer journey begins long before they reach the showroom. Potential customers are well aware of what is available to them, often before they’re even considering buying, and they typically have a good sense of the meaning of the brand because of Read More…
Seasoned sales and marketing professional dedicated to being a steward to innovators in the auto industry and beyond that integrate proven methodologies designed to bridge the elusive gaps between auto makers, auto dealers, auto shoppers, and auto enthusiasts.
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10 May
Comments Off on Build Trust and Amaze Millennials with Personalized Video Email