18 May

Comments Off on Customer Loyalty for Auto Retailers – How Rewards and Incentives Can Make a Difference

Customer Loyalty for Auto Retailers – How Rewards and Incentives Can Make a Difference

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Customer Loyalty Programs for Auto Dealers

Loyalty programs seem to be everywhere now.  From gas stations and grocery stores to boutique bakeries and car washes, everyone seems to be getting in on loyalty programs as a way to boost business.  As loyalty programs have grown, so has their compatibility. These days, it’s possible to design a loyalty program that benefits both Read More…

26 Apr

Comments Off on VIDEO: The Benefits of a Used Vehicle Disposition Strategy

VIDEO: The Benefits of a Used Vehicle Disposition Strategy

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Used Vehicle Disposition

In the used car business, having a defined strategy for vehicle disposition, that is, how you move the vehicle off your lot, reduces confusion, increases efficiency, and makes your pricing strategies more effective. An effective disposition strategy also keeps avenues outside of standard retail in the forefront of your mind. At the time of purchase (acquisition), knowing the market days Read More…

06 Apr

Comments Off on VIDEO: Personal Branding in Auto Retail, Choosing Your Sales Rep, and more…

VIDEO: Personal Branding in Auto Retail, Choosing Your Sales Rep, and more…

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On Air with Mike Correra and Mike Phillips

Brief overview of the conversation we had in April 2018 LIVE “On Air” with Mike “The Car Guy” Correra and Mike Phillips from Lead the Team, as well as first-time guest Ben Adler. The show begins with a report by Mike P from the Innovative Dealer Summit in Denver. We then do a brief recap Read More…