VIDEO: Tier 4 Marketing in Auto Retail
Video preview and full podcast of a conversation on our Live Weekly Broadcast with auto industry veteran Ralph Paglia, purveyor of Automotive Digital Marketing (ADM) which he formed in 2008.
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27 Apr
Comments Off on VIDEO: Dealership Franchise Laws, Amazon Key, and more…
VIDEO: Dealership Franchise Laws, Amazon Key, and more…
Video preview and full podcast of conversation with Jason Stum and Chris Leslie about the proposed California Legislature Bill AB 2107 on Dealership Franchise Law, Amazon’s Key In-Car Delivery Service, Twitter for Business, and Google Mobile Site Indexing
26 Apr
Comments Off on VIDEO: The Benefits of a Used Vehicle Disposition Strategy
VIDEO: The Benefits of a Used Vehicle Disposition Strategy
In the used car business, having a defined strategy for vehicle disposition, that is, how you move the vehicle off your lot, reduces confusion, increases efficiency, and makes your pricing strategies more effective. An effective disposition strategy also keeps avenues outside of standard retail in the forefront of your mind. At the time of purchase (acquisition), knowing the market days Read More…
21 Apr
Comments Off on VIDEO: DD24 Recap, Consumer Engagement, and more…
VIDEO: DD24 Recap, Consumer Engagement, and more…
Video preview and full compass of our conversation with Frank J Lopes recapping Digital Dealer 24 and a discussion around the “Age of Consumer Engagement.”
06 Apr
Comments Off on VIDEO: Personal Branding in Auto Retail, Choosing Your Sales Rep, and more…
VIDEO: Personal Branding in Auto Retail, Choosing Your Sales Rep, and more…
Brief overview of the conversation we had in April 2018 LIVE “On Air” with Mike “The Car Guy” Correra and Mike Phillips from Lead the Team, as well as first-time guest Ben Adler. The show begins with a report by Mike P from the Innovative Dealer Summit in Denver. We then do a brief recap Read More…
15 Mar
Comments Off on VIDEO: How to Leverage Organic Social Media Content for Your Dealership…Efficiently
VIDEO: How to Leverage Organic Social Media Content for Your Dealership…Efficiently
When it comes to social media content for your dealership, you need a balanced mix of information that represents you well, creates appeal, and that helps to sell more cars. But with so little traction in organic content, is it even worth the effort? In this video, which was recorded in February 2018 with AutoLeadStar CEO Read More…
14 Mar
Comments Off on Preview of NADA 2018 Las Vegas
Preview of NADA 2018 Las Vegas
Are you ready to CONNECT? It’s time for another year of the auto retail industry’s greatest annual event – NADA. We are looking forward this year’s NADA Conference & Exposition in Las Vegas. The “Show” begins Thursday March 22nd and lasts through Sunday March 25th at the Las Vegas Convention Center. Live Streaming on Facebook For a Read More…
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Seasoned sales and marketing professional dedicated to being a steward to innovators in the auto industry and beyond that integrate proven methodologies designed to bridge the elusive gaps between auto makers, auto dealers, auto shoppers, and auto enthusiasts.
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06 May
Comments Off on VIDEO: Tier 4 Marketing in Auto Retail