Loyalty programs seem to be everywhere now. From gas stations and grocery stores to boutique bakeries and car washes, everyone seems to be getting in on loyalty programs as a way to boost business. As loyalty programs have grown, so has their compatibility. These days, it’s possible to design a loyalty program that benefits both Read More…
13 May
Comments Off on VIDEO: Era of Uncertainty for Automotive Industry
Video preview and full podcast featuring conversation with Cliff Banks from TheBanksReport.com about the “Era of Uncertainty” for the auto industry
06 May
Comments Off on VIDEO: Tier 4 Marketing in Auto Retail
Video preview and full podcast of a conversation on our Live Weekly Broadcast with auto industry veteran Ralph Paglia, purveyor of Automotive Digital Marketing (ADM) which he formed in 2008.
27 Apr
Comments Off on VIDEO: Dealership Franchise Laws, Amazon Key, and more…
Video preview and full podcast of conversation with Jason Stum and Chris Leslie about the proposed California Legislature Bill AB 2107 on Dealership Franchise Law, Amazon’s Key In-Car Delivery Service, Twitter for Business, and Google Mobile Site Indexing
26 Apr
Comments Off on VIDEO: The Benefits of a Used Vehicle Disposition Strategy
In the used car business, having a defined strategy for vehicle disposition, that is, how you move the vehicle off your lot, reduces confusion, increases efficiency, and makes your pricing strategies more effective. An effective disposition strategy also keeps avenues outside of standard retail in the forefront of your mind. At the time of purchase (acquisition), knowing the market days Read More…
21 Apr
Comments Off on VIDEO: DD24 Recap, Consumer Engagement, and more…
Video preview and full compass of our conversation with Frank J Lopes recapping Digital Dealer 24 and a discussion around the “Age of Consumer Engagement.”
06 Apr
Comments Off on VIDEO: Personal Branding in Auto Retail, Choosing Your Sales Rep, and more…
Brief overview of the conversation we had in April 2018 LIVE “On Air” with Mike “The Car Guy” Correra and Mike Phillips from Lead the Team, as well as first-time guest Ben Adler. The show begins with a report by Mike P from the Innovative Dealer Summit in Denver. We then do a brief recap Read More…
Seasoned sales and marketing professional dedicated to being a steward to innovators in the auto industry and beyond that integrate proven methodologies designed to bridge the elusive gaps between auto makers, auto dealers, auto shoppers, and auto enthusiasts.
18 May
Comments Off on Customer Loyalty for Auto Retailers – How Rewards and Incentives Can Make a Difference