Tagged : auto shopping

18 Mar

Penske Enters Race to Foster Online Vehicle Shopping with Preferred Purchase Program

by Ryan G

Penske Automotive Group launched a pilot this month of its online sales program that will allow consumers to shop and initiate the vehicle purchase process digitally. Called Preferred Purchase, the program kicked off last week at Audi Tysons Corner in Vienna, Virginia, and is being rolled out on the Web sites of 11 of Penske’s 244 dealerships, five in Florida and Read More…