Tagged : google

30 Jun

Customer Loyalty is More than Just Customer Satisfaction

by Ryan G

Peter Drucker was once quoted as saying, “Customer satisfaction is worthless. Customer loyalty is priceless.” This could not be more true than for a dealership. Two things come to mind when I consider this quote from an auto dealer perspective. Online Reputation Loyal Revenue-Driving Customers With regard to online reputation, most people think of this as Read More…

28 Feb

How to Set Up a Google AdWords Call-Only Campaign for Your Dealership

by Ryan G

Did you know that about 70% of people doing mobile searches call a business directly from the search results? This is not surprising considering that typically we are on the go, phone in hand, and in need of immediate attention or information. Pressing that handy call button on your screen is the quickest way to achieve all Read More…

02 Jan

Spreading the Automotive Cheese on Social: A Reputation Management Roundtable

by Ryan G

In my end-of-year review post I stated that I plan to be part of several different Hangout shows and programs, one if not two of which that would be for automotive audiences. Well the first of these is called Social Cheese and it launches Thursday January 24. Social Cheese is not specific to automotive, but Read More…

28 Sep

Search Engine Traffic Quality vs. Quantity Dataium+Cars.com Study

by Ryan G

Rethinking Online Media Attribution Data Mining Suggests Ad Spending is Misdirected A recent Dataium study commissioned by Cars.com suggests that dealers may be misinterpreting the value or even usage of search engines by consumers and that paid SEM’s potential for influencing sales appears to be overstated. Key stats from the study: Traffic to dealership site Read More…