Tagged : Social Media

03 Jul

How to Combat Declining Organic Reach on Facebook

by Ryan G

With the reach of organic Facebook posts for brand pages continually on the decline Causing engagement levels to diminish as well, Auto dealers are faced with a new challenge in their digital marketing strategy:   How to keep your dealership Facebook page fresh and interesting Without investing too much time or money into it?   Read More…

19 Jun

Chicago Area Dealers Connect4Content for the USO BBQ for the Troops

by Ryan G

It’s back! CATA’s USO Barbecue for the Troops event is being held for a second year in Chicagoland. More than 70 dealers participated in last summer’s inaugural event, helping to raise tens of thousands of dollars for the USO of Illinois. This summer, the CATA and the USO are expecting to have more than 100 Read More…

21 May

Facebook Paid Advertising: Is Resistance Futile?

by Ryan G

Each and every day I am talking with auto dealers about ways to leverage Internet marketing to promote their dealerships. Most dealers do recognize the importance of search and social media today which means I spend little or no time educating about the importance of these things and more time discussing actual tactics and strategies Read More…

20 Mar

Get a CAT Scan of Your Dealership at Internet Sales 20 Group in Atlantic City

by Ryan G

A typical “20 Group” is structured for Dealer Principals and General Managers to meet and discuss ideas and techniques for success. Most 20 Groups are brand specific to a manufacturer or franchise. Dealers from the same OEMs get together and compare numbers, discuss incentives and MPA’s to discover where the dealer ranks among others in Read More…