Tagged : used car marketing

26 Apr

VIDEO: The Benefits of a Used Vehicle Disposition Strategy

by Ryan G

In the used car business, having a defined strategy for vehicle disposition, that is, how you move the vehicle off your lot, reduces confusion, increases efficiency, and makes your pricing strategies more effective. An effective disposition strategy also keeps avenues outside of standard retail in the forefront of your mind. At the time of purchase (acquisition), knowing the market days Read More…

13 Jun

VIDEO: 4 Key Elements to Buying Used Cars from Private Sellers

by Ryan G

You’ve heard me talk about embracing a “new mindset” in the used car business. Some would argue there’s nothing new at all, but I believe there is, particularly in how dealers source used vehicles and how they should be marketing to consumers. Recently, I had the opportunity to get with a few top pro’s in Read More…