Tagged : yelp

30 Jun

Customer Loyalty is More than Just Customer Satisfaction

by Ryan G

Peter Drucker was once quoted as saying, “Customer satisfaction is worthless. Customer loyalty is priceless.” This could not be more true than for a dealership. Two things come to mind when I consider this quote from an auto dealer perspective. Online Reputation Loyal Revenue-Driving Customers With regard to online reputation, most people think of this as Read More…

20 Nov

The Truth About Yelp Reviews and Advertising

by Ryan G

Last month while at Sean Bradley’s Internet Sales 20 Group in Los Angeles, a debate arose around the idea of Yelp cornering dealers into purchasing Enhanced Listings and/or advertising in order to unlock positive reviews on their review pages. As one who has personally investigated this subject with Yelp directly and, I couldn’t help but Read More…