VIDEO: How to Reduce Lost Sales and Defection Rates at Your Dealership

by · January 12, 2018

In this video with Morries Automotive Group Marketing Director Ben Robertaccio and AutoHook President David Metter, we look at how Ben’s Subaru dealership was able to increase sales and reduce defection rates despite down market conditions and a considerable decline in lead volume.

When the market is down, sales are declining, and lead volume is lower than normal, how can your dealership respond, not just to maintain a flat line, but to turn around the trend and outsell the national average? What information is available, and what tools exist, to tackle this not-so-uncommon scenario?

When Morrie’s Brooklyn Park Subaru began experiencing a considerable decline in lead volume earlier this year, they were faced with this exact issue, and by partnering with AutoHook, the dealership was able to turn things around, in a big way. Here’s how…

In the video:

  • Hear straight from the dealer’s perspective of how they were able to reduce lost sales by over 50% in just 90 days.
  • Learn how to define your greatest sales opportunities and losses tied to a specific salesperson, lead or traffic source, model, competing dealer or brand, zip code, & more.
  • Continuously grow your market share using the latest methods of exposing holes within your dealership’s operations and the sources responsible for lost sales.

Producer and Host of the AutoConverse Future Mobility & Connectivity Podcast, Ryan began working in the automotive industry in 2001, establishing his roots in online vehicle merchandising before expanding into digital marketing and now multi media for Automotive B2B. You can connect with Ryan on LinkedIn.