AutoConverse ON AIR feat. Libby Murad-Patel

VIDEO: Review of 2017-2018 Automotive Shopper Insights

by · June 11, 2018

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To help marketers better understand the fast-moving nature of the automotive industry, Jumpstart Automotive Media releases its eighth annual Insights Book—a yearlong compilation of online automotive shopping trends and industry insights.

This collection of annual analysis on consumer shopping patterns spans Jumpstart’s portfolio of automotive websites representing 20 million in-market shoppers.

Last week, I had the fortune of getting together with Jumpstart’s VP of Marketing and Strategic Insights Libby Murad-Patel on our live weekly broadcast to discuss at length some of the surprising statistics and trends in this year’s Insights book.

New additions included this year…

  • The consumer path to purchase with a spotlight on cross-shopping trends
  • In-depth shopper surveys to identify what’s driving purchase decisions
  • Excerpts from Jumpstart’s 2017 luxury study
  • Why SUVs and CUVs continue to dominate the market
  • 2018 Industry trends and predictions

Full Podcast

About AutoConverse is an online destination where we explore the “future of mobility and connectivity.” This includes topics, trends, people, and technologies from automotive to aerospace, marine, recreational, travel, mass transit, and in energy, which encompasses alternative fuels and sustainability. We explore the most progressive ideas and technologies we can find, and practical contemporary tools and resources that people need and use to get around, now and in the future.

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AutoConverse ON AIR is a Live Weekly Broadcast hosted by AutoConversion Founder & CEO Ryan Gerardi where we explore a variety of news, current events, opinions, ideas, technologies, and people related to mobility and connectivity.

Each week we cover a curated selection of news and events from across the globe featuring regular and special guest appearances from thought leaders and influencers throughout.

Why Sign Up?

  • Reserve your seat “Backstage” on the Zoominar Recording Session
  • Receive access to ‘Premium’ content such as the edited videos of our shows
  • Be first to know of upcoming topics, guest appearances, etc.
  • Receive exclusive access and discounts to special events with our affiliate partners

For more information about the AutoConverse Future Mobility & Connectivity Podcast and Live Broadcast, and for signup information to participate, go here.

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Producer and Host of the AutoConverse Future Mobility & Connectivity Podcast, Ryan began working in the automotive industry in 2001, establishing his roots in online vehicle merchandising before expanding into digital marketing and now multi media for Automotive B2B. You can connect with Ryan on LinkedIn.