To help marketers better understand the fast-moving nature of the automotive industry, Jumpstart Automotive Media releases its eighth annual Insights Book—a yearlong compilation of online automotive shopping trends and industry insights.
This collection of annual analysis on consumer shopping patterns spans Jumpstart’s portfolio of automotive websites representing 20 million in-market shoppers.
Last week, I had the fortune of getting together with Jumpstart’s VP of Marketing and Strategic Insights Libby Murad-Patel on our live weekly broadcast to discuss at length some of the surprising statistics and trends in this year’s Insights book.
New additions included this year…
- The consumer path to purchase with a spotlight on cross-shopping trends
- In-depth shopper surveys to identify what’s driving purchase decisions
- Excerpts from Jumpstart’s 2017 luxury study
- Why SUVs and CUVs continue to dominate the market
- 2018 Industry trends and predictions
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Producer and Host of the AutoConverse Future Mobility & Connectivity Podcast, Ryan began working in the automotive industry in 2001, establishing his roots in online vehicle merchandising before expanding into digital marketing and now multi media for Automotive B2B. You can connect with Ryan on LinkedIn.