Lauren Wolfe, Drive Motors

VIDEO: Digital Retailing vs. Online Checkout

by · July 30, 2018

Online vehicle purchases today make up for less than 2% of all vehicles purchased in the USA, yet we know that consumers like and want more of the convenience that tools today make possible for auto shoppers on dealership websites.

In this video, you get a preview of our conversation with Lauren Wolfe from Drive Motors who appeared with us on our Live Weekly Broadcast in July 2018 to discuss how the consumer experience in auto retail is evolving, and how her company is working with dealers to help keep up with consumer’s changing demands.

For the complete conversation visit the Podcast: ON AIR – Digital Retailing is Dead!

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Producer and Host of the AutoConverse Future Mobility & Connectivity Podcast, Ryan began working in the automotive industry in 2001, establishing his roots in online vehicle merchandising before expanding into digital marketing and now multi media for Automotive B2B. You can connect with Ryan on LinkedIn.

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